Choosing a Website That Grows With Your Business

A website is the important link between a company and its customers providing an effective way to inform, market, and sell.  Despite this many websites are behind schedule with updates, have inconsistent information, or even have pages with links that no longer work.  Is this the type of impression you want to present to your customers?  Will this website help your business grow or hinder it?

This is sometimes in part due to the fact that a website is often a difficult combination of new technologies, content creation, graphic design, and organizational structure (many different people are responsible for different areas of the website -- sales, support, marketing, etc.).

The solution:  A Content Management System (CMS)

A Content Management System (CMS) is a web application that harnesses the power of a database to provide an interactive approach to web design and web solutions.  This approach to creating a website or even web applications makes it easy to update and change information.  It also promotes using the web to offer customized solutions through a web browser.  Bottom line is updating a website using a content management system is EASY. 

One of the major benefits of choosing a content management system allows for the creation and editing of content on the web through an administration portion of the CMS, using a web browser.  This means that content can be created, updated, changed frequently, and most importantly easily.  Search engines (Google, yahoo) love website content and the more content you post to your website the better your search engine ranking. 

If you are thinking about launching a website or redesigning your current website, then looking at a Content Management System may be the solution to provide exactly what you need to meet your current business needs, but also to meet your growing business needs.  Contact Elm Street Technology & Design to discuss how a content management system can help you.